Poder y Vida (Latina Initiative)Breast cancer is the leading cause of cancer death among Latinas. In Oregon, Latinas have a higher percentage of late stage breast cancer diagnosis than average, while breast cancer screening rates for Latinas nationally have been lower than average. These disparities, coupled with the rapid growth of the Latino population in our region, have made Latinas a high priority for Komen.
View our Spanish Breast Health Messages
Multimedia courtesy of KUNP Univision-MUNDOFox
Nos Queda Mucha Vida Que Disfrutar La prevencion es clave
Thank you to our major partners
Juan Young Trust
Meyer Memorial Trust
Oregon Community Foundation
Reser Family Foundation
Spirit Mountain Community Fund
The Collins Foundation
The Standard Charitable Foundation
Wells Fargo Foundation
In the NW Metro area 12% of females are Latinas.
Of the 35,000 Latinas over age 40, a third are uninsured.
36% of Latina cancer cases in NW Oregon are diagnosed at late stage compared to 26% non Latinas.
We implemented multimedia outreach to Latinas and their families to raise awareness. These were produced in collaboration with Kaiser Permanente NW, KUNP Univision MundoFox and other Poder y Vida partners.
Utilized popular education based breast health training designed specifically for Latino volunteers, community members, and community health workers. Want us to come speak to your Latina/o group in Spanish or English? Call 503.546.7446.
Involved community health workers to implement a Pathways to Breast Health model in four communities identified as having high numbers of late stage diagnosis cases.
We fund organizations trusted by the local Latino community to have their community health workers (CHW) implement the Pathways Model. The CHW Addresses barriers to breast health encountered along the way. Our Pathways partners are Virginia Garcia Memorial Health Center, Medical Foundation of Marion-Polk Co. and Northwest Family Services.
Communities included (Inner East PDX, Gresham/Rockwood, Beaverton/Aloha, and Salem/Keizer)